To market, to market . . .
I’ve seen some things in my days helping restaurants. And by things, I don’t mean what crawls around the back of the joint when the health inspector’s not there. What I do mean is the things that get the restaurant exposed to the public.
Marketing.
I’ve seen it in all its forms, be it glorious, ill-advised, well thought out, nationally backed, stupid, inconsequential, spot on, brilliant, what were they THINKING?, edgy, and lame. Sadly, that’s pretty much the run of my adjectives.
But the campaigns, be they hatched from cocktail napkins or handed down from corporate headquarters, are typically designed to do one thing: get customers through the doors.
How do you market? When? How much do you spend? Can you do too much marketing? Why all the fuss about Barack’s recent school speech? Let’s hope we can answer some of these questions in the next blog or two. Until then, I’ve got a couple of cockroaches to scare up (here, roachy roachy roachy).
Tags: Barack Obama, restaurant marketing